Professional SEO & Web Design
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About STOYAN STAYKOV
Stoyan Staykov is a SEO expert with over two decades of experience in brand visibility and driving online growth. Since 1999, Stoyan has collaborated with numerous brands, using his in-depth knowledge of search engine optimization to help them achieve increased online visibility and improved search rankings. With a proven track record in navigating the evolving digital landscape, Stoyan’s expertise continues to empower businesses to reach broader audiences and convert clicks into loyal customers.
A Journey Through Time: My Story
Hello and welcome to stoyan.co.uk! My name is Stoyan, but everyone who knows me, calls me Stan. All started back in 1999 when I arrived in the UK, looking to build a successful business. I quickly realised that to grow, I needed to connect my business with as many potential customers as possible. To do that, internet was the obvious choice as more and more people in the UK turned to online searches to find what they needed. Google became the go-to platform for attracting new customers, and the challenge was clear: how to rank higher so my business could stand out and be discovered.
At the time, I teamed up with a friend to start a real estate agency, and we needed an effective way to reach our audience. That’s when we discovered Top Pile, a name that might not ring a bell today but was crucial to our early success. Top Pile had a unique approach to advertising with a system called SALSA, which created subpages on highly trusted websites. These pages dominated Google’s search results for all kinds of keywords — a game-changer that secured us top rankings. But as Google’s algorithms evolved to improve user experience, the digital landscape shifted, and so we had to. As a result of Google’s new algorithms, TopPile had to close its business with deep regrets.
Here is the TopPile topic covered: https://www.webmasterworld.com/search_engine_promotion/6314.htm
Those early days taught me a valuable lesson. From then on, I dedicated myself to understanding Google’s ever-changing search algorithms. I followed every update — from Penguin to Panda, from manual penalties to algorithm tweaks — always focusing on ethical optimization. The goal was clear: sustainable success by doing SEO the right way, staying true to Google’s guidelines without resorting to shortcuts or manipulations.
The big question remains: What exactly drives Google’s ranking criteria? While no one outside of Google knows every detail, one thing is clear: it’s all about providing valuable content, a smooth user experience, and fast site performance. We also guide our clients on choosing the best domain names, knowing that an exact-match domain can boost relevance and tell customers exactly what the business is about.
In 2015, I met Fernando, a digital entrepreneur with a wealth of SEO expertise. He quickly became both my business partner and close friend. With a shared dedication to excellence, we embarked on numerous projects together, many of which achieved top search rankings. One of our proudest accomplishments was securing the number-one spot on Google for “rubbish removal” with Snappy Rubbish Removals, holding it for over a year.